Surveys in digital marketing are always interesting, especially to those working in the industry. Given the fact that we are still in the early days of 2020, surveys are fairly common and help explain the mood of the industry at large.
If you’re studying at one of the top digital marketing institutes, you should probably be interested in these industry surveys as well. After all, it is never early to learn about the industry you’re about to join.
In a recently concluded survey by Best SEO Companies, an array of interesting findings came out. The survey was conducted amongst 500 SEO specialists at the top of their profession.
In this article, we will discuss some of the interesting findings of the survey.
SEOs believe That Their Area of Expertise is Increasing in Importance
Not surprisingly, most SEOs believe that search continues to remain a strong avenue from a marketing perspective. 75% of responders in the survey have confirmed their belief in the same.
The reason behind their optimism is well-founded. The first rank on Google is still a very expensive digital estate that cannot be bought with the brute force of money. Skilled SEOs are needed to get the coveted first spot and SEOs benefit a lot from this trend.
AI Will be More Important Than Ever Before
SEOs in the survey have affirmed their belief in AI being the most important technological change in the next five years.
They are not alone in this assertion. Many people part of the tech space have been making similar noises about AI disrupting the way things are done. In digital marketing, the impact of AI could be profound. Some of the tasks for which companies depend on SEOs for today may be performed by AIs five years from now.
Staying Updated Key to Success
SEO specialists in the survey have pointed to the quality of staying updated as being the single most important reason behind their success. Most SEOs claim they use free online resources and blogs to remain updated about the latest trends in the SEO space.
Given the number of changes that keep happening in the tech space, it is natural to see SEOs valuing the need to remain competitive and ahead at all times.
Quality Content Is Still the Most Important Component of SEO
SEO specialists, as expected, have put their weight behind quality content being the most important part of search traffic success. Other important factors cited by specialists part of the survey include social shares, readability, access, and mobile-friendly.
Digital Marketing Institute in Noida: Read more About
Content has always been a key cog in the digital marketing machine. SEOs have been able to find tools for many different things, but there is no tool yet which can guarantee creation of quality content.
In Conclusion
In conclusion, this article covers what SEO specialists feel about the future of search. Given their credentials, it is wise to take their opinions on SEO seriously.
About the Author - The writer of this piece is AdarshSinghvi. He is a blogger and SEO analyst working as a part-time writer at DelhiCourses.in, one of the biggest names in the education sector of the capital. It is best known for its digital marketing course in Delhi. You can also go through Delhi Courses Blog to get more articles on Digital Marketing.