Video watermarking technology is needed by sports content owners to protect their advantage on OTT platforms

Live streaming video content has become the primary target of hackers because of its widespread availability. Live content is extremely vulnerable to malicious attacks and illegal distribution, but the security framework used by telecasters, which also uses forensic watermarking to reduce theft and protect OTT platforms' and the broadcasting industry's income, is DRM technology.

Defending live gaming content necessitates an understanding of how time works in the distribution chain. As a result, the DRM protected content system should be able to quickly identify and remove invading pirated content. A watermark that can be installed on the fly and detected almost instantly is required by sports rights owners, who must therefore use this technique to protect their intellectual property.

To ensure high-quality delivery of  DRM protected content, both traditional and OTT platforms rely on watermarks that can withstand robbery attacks and work in a variety of video resolutions, including 4K, HD, and SD. The OTT or broadcasting company can quickly determine the extent of the piracy host's reach when illicit content is detected using video watermark extraction techniques. By dissecting the subscriber-level watermark, the source of the streaming heist can be located.

Even more importantly for sportscasters, network-level watermarking techniques allow them to quickly distinguish between licenced content and pirated content. During live events, these pirates are able to illegally access DRM-protected content. Copyright holders can use network-level watermarking schemes while the game is still going on to conduct blind examinations of video content and identify any leaks.

This interaction enables content owners to investigate the region-savvy pirates, analyse how the content theft has taken place, survey their content authorising methodology and accordingly deal with the dangers and enhance their content security features. There are various video watermarking schemes on the market, each with its own advantages and disadvantages.

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