Once you have created your online course & garnered a few
learners, you need to scale your online course business. Gaining learners &
scaling it up from there is easier than bringing constant inflow of new
learners. In this blog we are going to look at generating more engagement from
your existing learners.
How to increase your online course sells
Get
existing learners to purchase and recommend your courses in the future
Course creation & delivery is
checked
Next up, It’s time to
make sure that you enjoy as much success as possible. You have to make sure
that your students feel that they have gained something from your online
course. That’s where there is a scope of upselling. If they have enjoyed your
course and gained what they expected to, they are much more likely to purchase
further courses from you.
Moreover, if you make a
learner happy, they will be all the more likely to talk about the course to
their friends and family. Word-of-mouth marketing is still one of the most
effective ways of selling.
Ensure your students’
success & further engagement with these tips:
Focus on customer experience
Know your learners’ journey in & out. The Customer experience is what
is needed to be flawless in order to make a mark. You need to make your
learners feel satisfied throughout their interactions with your online course.
The way to do it is to create a positive and memorable experience for them.
Once your online course is launched, go through the marketing pipeline once,
all by yourself. Experience what the customer journey feels like. Get to know
what is missing & work on that.
Map out your student journey.
When you create and sell courses online, you are bound to get an idea of
what your learners are going through. If you understand the journey & give
better support to your students, they’ll spread the word all the more.
If you are selling online courses through Spayee, you will have an
exclusive reviews & ratings section along with discussion forums. It’s
helpful to map out their journey from start to finish. Make notes of the
milestones, small wins, and setbacks that they get along.
Foster a community
Community building has been one such exercise that all the startups are
doing diligently. In order to make your online courses successful you must
create a community & nurture one. In order to have a community around your
learners, you can use platforms like Whatsapp groups, Telegram, FB group,
discord servers etc. This is a platform where students connect, interact, learn
& have fun with each other.
Encourage your students to re-watch your content.
If you encourage your students to go through your content again, your students would go
through the course materials more diligently. The value that they gain from it
will dramatically increase. Make sure you recommend them to watch any specific modules
again, if they are a newbie in a specific topic.
Get
and apply feedback.
In order to make your online course platform bigger & better with
time, encourage your students to leave feedback. Give them a bonus or something
to receive textual & video feedback. If you listen to them, so much of your
work is already done. You can gather feedback on your courses through
assessments & email surveys as well.
Consistently update your course.
This is an add on to the
last point. Make it a point to timely update your course in terms of making it
better and keep it topical. This will bring your existing & past students
back on the course to gather more knowledge.
If you follow these suggestions, your students will feel
heard & important. Since they have spent their money, they would be
satisfied with their decision. Not just that, a happy customer base is the
foundation for upselling & gaining referrals.