Since the onset of the internet and the emergence of search engines, the world of search engine optimization has gone through fast changes and complexity. The changes are due in part to the search engines changing their algorithms frequently. Some of these changes are minor while others are real real major. Examples are when Google launched the Penguin back in 2012 and before that the Panda algorithms. At the same time, the methods that have proved successful in the past for specific markets are not likely to work in new situations. In order to be able to optimize the website according to the trends that is occurring, some new tools become important. So, the need for the creation of new SEO tools also is constantly rising. This is a necessity, since the old ones are changing and yet the need for them is never ending.
Here Are Some New SEO Tools That Are Important:
Content Management Systems
Initially, you had to create your website from scratch by coding your web pages
which were static. You had to spend hours using HTML and you had to code every
page separately. This was a very long process and consumed a lot of time until
the introduction of PHP which made web pages a little bit dynamic and less time
consuming. The advent of Content Management Systems (CMS) would later change
the way websites are created.
If you are using a content management system like WordPress, Drupal, Joomla, or
Squarespace, then you can use its tools to create an optimized content page.
Also, Squarespace makes this process simple by providing a content management
system plugin that allows easy addition of optimized pages to your blog. I am a
fan of Wordpress and don't think I am ready to change to something else.
Wordpress has the advantage
that you have millions of plugins that are available free to help you with
tasks often found the most complicated SEO tools. These days, almost everything
about reset wordpress is optimized for the search engines.
Website Speed Test
The speed of your website has been a discussion for years and it appears that this year 2021 will be the year Google will start to seriously look into this aspect. If the website that you have is not loading quickly, then you are not using the tools that are provided by the CMS. There are many tools that will help you to find out the problem and to take care of them. Google's webpagetest is one such tool that you can use to find out the actual bandwidth/load time of your page.
Page Rank
Google PageRank is a number that gives you an idea about how popular your page
is. If your page rank is very low, then you have to consider if your page can
be popular by adding some unique content. If the PageRank is zero, then there
is a possibility that your page is very unpopular and needs a lot of work.
Google stopped to update this tool a while back and certain similar tools have emerged from third party creators. Such SEO tools are Domain Authority (DA) and Page Authority (PA) scales that were created by Moz. If you don't want to buy the full license, you can use the free version of their Chrome tool bar with limited options.
Social Networking
I think by now every search engine optimization expert knows that social signals are one of the ranking factors which Goolgle uses to assess how popular a website is and as such serve it in its search results. There are tools available that will use the popularity of your page to increase your popularity.
Keyword Rankings
It is very vital to keep track of what keywords your site is ranking for and
their positions. Monitoring the positions of keywords and key phrases is
important. You will know how each of them is performing and how you can improve
the performances. The website rankings are also important for the purpose of
increasing your visibility or popularity. There are many tools that will let
you to take control of your rankings. The SEO Company that I work for in Houston Texas uses a bunch of these
tools. Some of them are free versions while we use some on a monthly
subscription basis.
The above are some of the important tools that are used in order to optimize your site Many of the above-mentioned tools are easy to use and will help you to find the best solution for your problem. This also is very easy and hassle-free than choosing the popular services or the ones that are demanding. There are many of these tools that are used to optimize sites like the ones mentioned above and the use of these tools has increased the performance of websites in search engines.
Sachin Raturi is the Co Author Of International Bestselling And Award-Winning Book “The Growth Hacking Book 2”.
Sachin has been a considerable contributor and firmly collaborates with various global organizations and start-ups. He has been working with many connectors and influencers throughout the world. His central goal is always to inspire people, to help others in finding their passion to be successful. He is known as one of the super-connectors in society.